•Creating pages with little or no original content
We've known for a long time (Penguin was rolled-out a long time ago, in SEO terms) that Google doesn't like pages like this. When you view this page you'll learn what Google means by "little or no original content":
- Auto-generated content
- Doorway pages
- Content from other sources. For example: Scraped content or low-quality guest blog posts
- Thin affiliate sites
I think most of these are expected by the SEO community. What strikes me is the lumping of "scraped content" together with "low-quality guest blog posts." There's been a lot of talk about guest blogging for link building but this is not about getting links from guest blog posts- it's about using guest blogging to create content on your site. This is the first place (that I can recall) where Google is officially warning bloggers from accepting guest blog posts on their website.
Not only that, it specifically modifies "guest blog posts" with "low-quality". Does that mean that "high-quality" or "moderate-quality" guest blog posts are acceptable? What make something "low-quality" vs. "high-quality" anyway? Could this be a response to the recent Moz article where they preemptively deny that they are violating Google's guidelines?
This page also equates this guideline with the possible need for a reconsideration request. Does this mean that a website that accepts guest blog posts to supplement their content could find itself banned? I think this is mostly referring to websites that only take-on poor content but not sites that accept any content or guest posts as part of their content.
What do you think?
What do you think?
- What makes a guest blog post "low-quality"?
- Does this apply to "high-quality" guest blog posts?
- Will accepting guest blog posts on your site get you banned?
Leave your thoughts in the comments, below.